Just outside the Jaffa Gate entrance to the Old City located in the new “heart of Jerusalem”, is the "Mamilla Alrov Quarter” project, designed by renowned architect Moshe Safdie. The “Mamilla Alrov Quarter” boasts a luxury hotel and 50 super-luxurious residential dwellings in addition to the shopping avenue.
According to Safdie, who first drew up plans for this area nearly 40 years ago, the “Mamilla Alrov Quarter” promenade is a place where everyone, tourists and residents of Jerusalem alike, can enjoy themselves and the Quarter is destined to breathe new commercial life into the downtown area. “This new urban space,” Safdie adds, “is destined to change the gravity of tourism back to the heart of Jerusalem, where it rightfully belongs.”
“It’s a bridge between the old and the new parts of Jerusalem, a bridge between the religions,” says Shmuel Ben-Moshe, CEO of the Alrov Real Estate Company Ltd. “It is a connection between the past and the future, the old and the new; it signifies the hope for the opening of a window of opportunity for peace, economic prosperity and development.”