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Israeli Artist Ron Arad's Monumental Installation

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Creates Immersive Digital Canvas

Renowned Multi-Media Artists’ Works
Israel Museum’s Art Garden from August 16 To September 5, 2012
Jerusalem Season of Culture launched in 2011 to reveal, nurture, and celebrate Jerusalem’s ancient, colorful, and unique cultural essence with the help of local artists and selected guests from abroad. In this annual summer showcase of the city's contemporary cultural treasures, Jerusalem hosts a series of riveting artistic experiences spanning the worlds of dance, music, poetry, philosophy, visual art, new media and more. As part of this year's Jerusalem Season of Culture, The Israel Museum in Jerusalem, will showcase Ron Arad’s monumental installation 720°—an immersive experience that presents 360-degree screenings of films and video art—in the heart of the Museum’s Isamu Noguchi-designed Billy Rose Art Garden from August 16-September 5 2012.

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Exciting & Unique

Jerusalem Season of Culture launched in 2011 to reveal, nurture, and celebrate Jerusalem’s ancient, colorful, and unique cultural essence with the help of local artists and selected guests from abroad. In this annual summer showcase of the city's contemporary cultural treasures, Jerusalem hosts a series of riveting artistic experiences spanning the worlds of dance, music, poetry, philosophy, visual art, new media and more.
 
As part of this year's Jerusalem Season of Culture, The Israel Museum in Jerusalem, will showcase Ron Arad’s monumental installation 720°—an immersive experience that presents 360-degree screenings of films and video art—in the heart of the Museum’s Isamu Noguchi-designed Billy Rose Art Garden from August 16-September 5 2012.

Present throughout

Composed of 5,600 silicon rods suspended from a height of 26 feet (8 meters) to form a perfect circle, 720° will allow visitors to experience projections both inside the installation’s interior and also from vantage points across the Museum’s 20-acre campus. 720° will be presented from August 16 through September 5, and will feature a nightly scheduled program of video projections by leading multi-media artists, together with surprise, one-time-only performances by Israeli performers and performance artists.

Surprise Performances

A prolific artist and designer who has experimented with varied materials and textures throughout his career, Arad provides an alternative experience of images in motion with this interactive installation. Each evening, video works and films by Mat Collishaw, Ori Gersht, Christian Marclay, and David Shrigley, among many others, will be projected on 720° in an hour-long loop.
 
In addition, short, surprise performances with leading Israeli artists in music, dance, poetry, and theater will be staged within and projected on the massive installation. Performances will not be announced in advance, creating unexpected and memorable experiences for each evening’s guests.
 
For more information:  http://www.jsoc.org.il/en
 

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